If the idea of networking sounds as enjoyable as doing your taxes, you’re not alone. Many of us fear the act of networking because it simply goes against our instincts. We are educated to think that we should not talk to strangers and as we age we expect a proper introduction from a third party when we first meet someone. Commercial networks remove this safety net; You must introduce yourself to strangers and do it with confidence. Trust – this is really the key. Here are six tips on how to radiate confidence while networking at business events.
1. Do some homework. Before you attend a business networking event, see if you can find out a little about the other people who attend. This can help you break the comfortable ice, like the theme of an individual’s hometown soccer team. You can even find out something about the personal interests of the attendees. If you can’t find anything specific, read up on current events. A popular current affairs event serves as a good conversation starter. Just stay away from anything that tends to be super controversial. Look for upbeat news or interesting and fun stories, like coverage of the annual national ugly dog contest.
two. Get to the event early. This gives you the opportunity to warm up slowly as people gradually arrive. It’s so much easier than getting into the center of a large group of people who are already talking and mingling. And, although it may be out of your comfort zone, go alone. If you are an introvert, you may be tempted to bring a friend. But if you go alone, you are more likely to actually network rather than just relying on your friend.
3. Approach people who have empty plates in hand. Or, if there is a buffet, hang out near it. Food is a natural pleasure delivery system and raises our endorphin levels. Therefore, people are likely to be more receptive to your conversation if they just ate something.
Four. Be the best dressed person in the room. Dressing well is an instant confidence booster, so make sure your outfit is well-tailored. The shoulder seam of your shirt should touch your actual shoulder, not your upper arm. The tie knot should be snug and neat, not carelessly pulled to the side. If you want to include an easy conversation starter in your outfit, wear an interesting patterned tie or a bright pocket square. Clothing is good for attracting attention, and people are more likely to approach you if your outfit includes something flashy.
5. Approach people who are alone politely. Lonely people are likely to feel a bit of anxiety about networking, like you, and might even feel a bit uncomfortable being alone. They are likely to be very grateful when you take the initiative to reach out to them.
6. Set a specific goal for yourself. If you set a concrete, measurable goal for yourself, you are much more likely to consider the event a success once the networking event is over. For example, bring 6 business cards and decide in advance how you want to introduce yourself to people. Once you’ve introduced yourself to six people and handed them your business cards, you’re done. You can reward yourself for reaching your business networking goal.