Most of the time, the goal of content is to spread brand awareness. However, when it comes to real-time marketing, the purpose of content is to engage customers through continuous dialogue.
Today, this can be done quite easily with the advent of online communication, with social media being one of the main real-time focused technologies available to use for real-time marketing.
Monitor industry news
Stay on top of everything that’s happening in your industry in terms of news events and how you can relate your business to the news events that are happening. Sell products related to any of the news events of the day. You can use that information to connect with your audience by (for example) creating a meme or infographic and sending it out with a specific hashtag to engage those who are reading that news event.
Monitor social media
On any given day, there are hundreds, if not thousands, of comments, questions, and stories popping up on social media that you could use to create content that is responsive to real-time events. Even if a comment is negative, you can turn it around and use the comment as a way to show the facts about your business and industry to the world.
build a community
One of the fastest ways to create content is to create a community of experts. You can easily do this on Facebook with Facebook groups, or you can start a message board on your own website for your inner circle. If you’re listening, your inner circle will let you know what they need and want in terms of new content.
Don’t forget your audience
Don’t get lost in all the information online and forget who your audience is. When producing any content, including real-time responses to questions, comments, and collected information, don’t forget who your audience is. Keep them in mind when developing real-time content.
Create compelling content
Real-time content is not the time to send out a salad of boring, outdated words. Instead, this is the time when you want to put more effort into creating fun, entertaining, and engaging content that speaks to what’s happening right now and also takes into account the values of your company and audience.
Create real and authentic content
You want to create good content with the information you can pick up on social media and by listening in forums and other areas your audience frequents. More is not always better, but good content focused on current events will generate more interest when it is based on real stories and real information.
