Being able to give back and help people in need is one of the best things you can do in your life. If you have the time and resources, you should do everything you can to do something good and donate to charities. If you don’t have the funds, one of the best ways to raise them is to use crowdfunding or crowdsourcing sites.
New term
Crowdfunding is no longer a new term. People have been using it for a long time and it has gained popularity since the increased use of the internet by people. Through these crowdsourcing sites, people from all over the world can connect with other people and ask them to help fund their causes.
Help your charity
To use these sites to help fund your charity, the most important thing you need to do is create engaging content. This type of content doesn’t have to make people cry with an extremely sad story. Rather, it should be able to elicit some compassion in anyone who reads it. When compassion is activated, people become more willing to donate funds to your cause.
happy
Your content should have the right mix of text and images that will captivate and compel the audience enough to make a contribution to your cause. If you are planning to raise funds for people who have been hit by a devastating calamity, you should include photographs of houses that have been destroyed and people who have been displaced from their homes. Don’t go too far and post pictures of corpses lying on the ground. Sometimes this can make a person feel uncomfortable rather than compassionate.
Your content should detail the reasons why you are raising funds through the crowdfunding site. It should include your plans and how you plan to use the money you have raised. This gives people an idea of where their contributions would go.
Incentives
Offer a nice, inexpensive incentive to convince people to make a contribution. Some people would give a token or a product that symbolizes the cause. Key chains are among the most common gifts given for every donation made.
Questions
Answer questions and concerns about your fundraising campaign. People will want to know what the cause is and why they need funding for it. Naturally, they would ask you questions about the campaign. You need to be ready to answer all kinds of questions, as people will surely post them.
Promotion
Lastly, you should try to find a way to promote your fundraising campaign. In the days when people weren’t that addicted to the internet, in order to promote something, people had to pay huge amounts of money just to advertise in print and TV ads. They also didn’t have a wide range of display devices that people enjoy today. There are no such things as online followers, retweets and reschedules, and sharing content.
Easier
Today, it is easier than ever to reach more people and spread the word about your cause. Use social media, tap into influencers in the media, and spread the word about your fundraising campaign. Be sure to tell your audience where and how they can donate. Fundraising campaigns are definitely more effective with the use of sites that have a wide reach, such as crowdsourcing sites.