Although food delivery apps may not suit every business, they provide a unique opportunity to promote your business in a new way (think positive ratings leverage and digital menus), while reducing costs. traditional and headaches usually associated with food delivery.
There is great potential to convert casual users into loyal customers with the repeat brand exposure associated with delivery apps. In today’s climate, companies that pay attention to details like packaging and presentation will have a real advantage over those that are slower to recognize branding opportunities.
The numbers are staggering. On average Australians eat out or buy take out 3-4 times a week, not including workplace orders (these currently account for 16% of all orders placed through delivery apps). AHA source.
To increase the likelihood that takeout customers will become loyal (or even physical) customers, it’s important to design a packaging experience that clearly conveys your brand values, aesthetics, and market position.
Think about your dining experience and the way you present your food, the decor of your restaurant, and the overall atmosphere of the space. Ideally, this experience should extend to your dining out packaging. The easiest way to recreate this is with branded packaging.
Branded take-out accessories such as paper wrappers and hamburger belts (a belt that slides over generic packaging) offer many advantages over plain packaging, as they are highly visible. Business owners should keep in mind that every order that comes out of the kitchen is an opportunity to take home their market position and overall brand feel.
Taking the time to select a packaging that truly communicates who you are and what you are about is essential if you want to make the most of the limited time a customer will be exposed to your brand as a to-go product. While you are packing your order, it is also the perfect time to add something special to surprise, delight or convert customers. A retro hamburger flag, a carrying handle from a paper bag, or something creative like a sticker or fortune can go a long way in making your mark with customers if done right.
What is available?
Now there are literally thousands of custom packaging options available for all budgets. Including custom branding and printing belts, eco or recycled boxes, shells, trays and more. Plus custom options for on-the-go staples like paper bags. The possibilities are endless. Offering innovative and memorable packaging has never been easier.