If you want to market well, you need to plan, anticipate changes, and benefit from trends. The year before was a great year for online marketing. To stay competitive, you must use the following marketing strategies in 2017.
1. Augmented reality
Who knew that Pokémon Go would make millions of dollars every day? The app gave us two lessons: Today’s users like augmented reality experiences and that the potential is great for those who want to enter this world. In the future, you will find more brands offering augmented reality ads, augmented reality games, etc.
2. Live broadcast
Today’s social media users are interested in real-time content. Today, live streaming has become easier due to high internet speeds and millions of mobile devices. You can see that more and more apps are coming with live streaming of videos. Therefore, you may want to take advantage of this feature this year.
3. Data visualization
If you are a marketer, you know the importance of data. Actually, you should use quantitative information to find out who is interested in what. The problem is, today’s data analysts have a hard time understanding what the data is saying. In reality, our brain cannot process a large amount of data without the help of machines.
Now, data analysis has become a piece of cake due to technological advances. Today, you can benefit from tons of data analysis tools that are available in the market. In the next few years, the technology will get a little more sophisticated and you will have a greater need to analyze data.
4. Native advertising
As for trends, native advertising is on the oldest trend list. In fact, it has been used for years. Actually, this strategy gives you a kind of natural visibility.
Today, native advertising is gaining popularity, as buyers do not place as much importance on traditional types of advertising. Furthermore, this form of advertising is a more sneaky method of getting consumers’ attention.
5. Specialized markets
There is an influx of online marketers, but the number of consumers is not increasing at the same rate. Millions of new brands enter the same markets to get their share of the revenue. This is true when it comes to social media.
So what can you do to be successful? Well, you may want to be specific. In other words, you need to target a specific niche and try to appeal to a smaller demographic with a specific product.
6. Immersive experience
Today, users are immersed in experiences. Actually, they want to do more than just look at their smartphone screens. So virtual reality and augmented reality are the two things that can be used to get users’ attention. So how can you benefit from this technology? Well, you can use 360 videos, for example.
So, if you are looking for some solid online marketing strategies for 2017, we suggest you check out these strategies. They have worked for many people. Hopefully, they will work for you too.