As a company, you have a lot on your plate, especially when it comes to marketing strategies. And yet here comes the video marketing campaign. You sit back and wonder if it’s really worth the investment compared to other campaigns. What is it about? How are you sure that your efforts will bear fruit? Well, here are a few reasons why video marketing will always be a good idea, no matter what:
everyone loves videos
Videos are easier to digest. That’s why we sit on our watch in front of the TV to relax. It has been a form of entertainment for a long time. The viewer’s mind is stimulated by many elements such as color, effects, typography, audio, and light. We tirelessly watch YouTube videos for hours because there is so much content that you can absorb from the medium.
Videos are everywhere
Millions and millions of videos are uploaded to the Internet daily. If it exists in this universe, there’s probably a video about it. On all social media platforms, you can find videos, especially now with the rise of Stories on Snapchat, Facebook, and Instagram. Personal, travel, beauty, and lifestyle vlogging have also become a popular trend, so you can expect the videos to not sell out anytime soon.
Improve your SEO ranking
With videos on your home page and other landing pages, visitors are more eager to stay longer and browse your website. This means longer page views and traffic. Other than that, YouTube is one of the biggest search engines behind Google. Putting your video on YouTube and your website will increase your visibility and chance of appearing in search engines. Don’t forget to promote it on social media platforms as well because they are also great windows to improve SEO.
They are easily shareable
It’s so easy to share content these days with a simple click. You watch a funny video and immediately share it on your timeline for everyone to see.
Want an easy trick to get more customer interactions? Post videos. For the most part, your customers will be more likely to learn about your product or service from a video than from a lengthy article. Can you see how a video suddenly goes viral after a few hours or even minutes? That’s how powerful they can be once they’re interesting enough. With a good team handling your video marketing campaign, this shouldn’t be a problem!
You need it for your brand
Without videos, your brand will be left behind in the world of digital marketing. Videos allow you to create your company’s personality more concisely for your customers and build a relationship. The more video content you post, the more trustworthy and credible it will be to your target audience.
So, what are you waiting for? With little at stake and much to offer, video marketing is the way forward for all businesses. If you find it too difficult or complicated for you, you can always outsource to a BPO company or consult an expert for help.
