Twitter was founded in March 2006 by Evan Williams, Jack Dorsey, and Biz Stone. In 2006, Williams and Biz Stone co-founded Obvious Corp along with other former Odeo employees. Twitter was created as an independent company in April 2007 by Obvious Corp. Jack Dorsey was CEO of Twitter until October 2008, when Williams became CEO and Dorsey became Chairman of the Board.

Since its creation in 2006, Twitter has become very popular all over the world. Twitter is the fastest growing free microblogging software that lets you stay in touch with people through quick and frequent responses to one question: What are you doing? That little question has launched a media revolution.

“Tweet” is the term for messages of up to 140 characters posted on Twitter. For tweeting to be effective, it must be done consistently, with daily posts. For the average business owner or marketing executive, this can be highly impractical due to the time required. Fortunately, technology provides ways to do things faster.

One of those technologies is a tool called BigTweet. BigTweet is a plug-in for your web browser that allows you to post a tweet to Twitter simply by clicking the BigTweet button, located in your browser’s links menu. When you highlight a passage on a web page and click the button, a tweet is created from the text you highlighted, plus the page title and a short URL. If you don’t highlight any words on the page, the tweet text will only contain the page title and short URL.

Another more powerful technique is to use Tweet Later. Tweet Later is a Twitter management app that allows you to perform some critical Twitter tasks automatically. For one thing, it allows you to pre-program “twistable” tweets in advance. By spinable, I mean that tweets can contain alternate words or passages that that software picks at random. It is a dynamic technology that allows one tweet to become the basis for many unique tweets. Tweet Later will also automatically follow anyone who follows you and send a personal message to all new followers.

Business people are only now beginning to realize the power of Twitter as an online promotional tool. It seems weird and awkward at first, and it takes some time to get it right. So don’t spin your wheels trying to figure it out. Use tools like BigTweet and Tweet Later to get more done in less time.

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