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Chances are, you won’t spend months planning an elaborate wedding with fancy decorations, a rock band, 3-tier cake, and enough food to feed a town, and don’t invite any guests. Sounds a bit absurd, right?
It would be like creating a great marketing campaign for your business and not presenting it to a crowd of potential clients. Again, useless …
No matter how good our marketing plans are, if no one sees them, they just won’t be able to do what we need them to do.
Finding some awesome traffic sources is the solution to that dilemma.
However, before we begin … let’s go over a quick definition of the term traffic to make sure we’re all on the same page.
Traffic is defined as: Any and all sources, both online and offline, that can be used to get YOUR MESSAGE in front of YOUR PERFECT CUSTOMER.
This is what we need to achieve:
TRAFFIC IS THE LIFE OF YOUR COMMERCIALIZATION IN FUNNEL
We talk about the marketing funnel all the time, but if this is your first experience with it … let me give you a quick breakdown of Reader’s Digest.
A marketing funnel is just a graphical representation of our visitor’s journey through our marketing process, from a lead to a prospect and hopefully to a customer.
The funnel has three stages and each stage represents a phase of the relationship we have with our client.
Stage 1 – Introduction and awareness
Stage 2 – Evaluation
Stage 3 – Conversion
Right now, we’re talking about traffic and putting our message in front of our perfect customer, so we’re really focused on the top section: Stage 1 Introduction and Awareness.
There are literally thousands of different traffic sources we could use here, but who has time for that? We are all busy professionals, unable to do ALL of them (and I know some of you probably have, right? Trying to be on all social media channels, and you end up freaking out trying to keep up). We don’t want that, what we really want to do is find a couple of really amazing traffic sources and focus our time and energy there.
WHAT MAKES AN AMAZING TRAFFIC SOURCE?
Actually, there are 2 criteria for big traffic sources.
# 1. Appropriate
We need to find the traffic sources that put us in front of our perfect customers, of course!
# 2. Reproducible
We need that traffic source to be reproducible. Which means we can go to this traffic source anytime we want and get more traffic.
It’s number 2, being able to replicate the traffic that allows us to scale our customer acquisition up and down as needed. This is what the first of the two main WINS in this type of system gives us: CONTROL.
Now that you know why it is vital to focus on traffic when creating your marketing funnel, it’s time to start testing which sources work best to attract your perfect customer.
