Forex is a hyper-competitive market that requires sophisticated marketing strategies to stay ahead. One of the best marketing tools for a Forex trader is a well planned and executed autoresponder program.
Email autoresponders allow you to easily collect subscribers and send them a series of emails over a period of time. Essentially, an autoresponder is a set-and-forget follow-up marketing program that will generate sales over time.
This article will highlight specific tactics that the Forex marketer can use to create a successful autoresponder program.
Create for-profit sublists
Most autoresponder services make it easy to create sublists. The service will automatically unsubscribe a lead from one list and add them to another based on a trigger, such as a purchase.
In marketing circles, you will hear the golden rule “The money is in the list”, which is absolutely correct. Even more profitable is the money that is in sublists. Sublists are smaller lists taken from your larger list. For example, a list made up of buyers taken from your prospect list is a sublist. However, a list of buyers for a specific product drawn from your buyer list would be a sublist.
Use these sublists for targeted marketing campaigns promoting a specific product based on the past behavior of your potential customers. These campaigns typically perform dramatically better than other general email campaigns because they are targeted at specific subscribers.
Monetize the list with affiliate offers
Once you have created buyer sublists, you can monetize these lists with complimentary Forex affiliate offers. Affiliate offers give you the opportunity to increase your income per subscriber to your list. The best strategy is to select offers that help your subscribers and are a natural extension of your main product. For example, offering a Forex Beginners Home Study course is an excellent complementary offer to a list of Forex Robot or EA buyers.
Charge for the year to stay in mind
The email autoresponder market is all about consistency. Your goal should be to be in front of your list members with relevant content at least 2-3 times a month. You want to be the first person your prospect thinks of when they have a question or problem with Forex trading. I recommend that you create a 52-week program that is loaded with a combination of complimentary affiliate offers, educational articles, and tips on how to use your product.
The hardest part of email autoresponder marketing is getting started. Take just one of the tactics detailed in this article and put it into action. Once you’ve done it, move on to the next one. In no time, you will have a specific strategy that will monetize your list and establish profitable relationships with your prospect and buyer lists.