ATM advertising will help foster business growth by improving customer reach and creating a complete business marketing plan. Business owners and service providers understand that advertising tools are in a state of continuous evolution.
For example: in the 1990s, television and radio were effective means of communication with prospects, but today things have changed. Among the most powerful tools for marketing products and services to customers today are social media, the Internet, and ATM advertising.
ATM advertising is powerful, effective and surprisingly affordable.
Studies show ATM advertising:
-
It’s 65 percent less expensive
-
Approximately 200% more effective than direct mail
-
Can increase transaction volume by up to 20 percent to 40 percent depending on location
Advantages of advertising in ATMs:
-
Maximize your sales
-
Market your brand message
-
Increase customer reach
-
attract audience
-
Convert prospects into real customers
-
Improve return on investment
-
Increase brand exposure
-
Promote new deals, offers, events and products.
-
Get more customers, even those who just went to the ATM to withdraw cash with no purchase intent
-
Make sure people leaving your business premises have something with them that will serve as a reminder about your business and stay on their mind.
4 Different Types of ATM Advertising
1. On-screen advertising of ATM transactions
Commercial marketing messages on ATMs installed in different locations through a network of ATM placement service providers. Marketing and streaming to millions and thousands of passers-by through premiere and high-traffic locations.
2. Advertising at ATMs
In collaboration with OOH (Out of Home) digital media network providing businesses with rich media ads running content 24/7 on a custom 15″ ATM mounted LCD panel automatic.
The ad content is loaded and played non-stop in a looping stream. Cardholders using the ATM and passing customers will see the advertisement on the mounted panel.
3. Branded ATM Wraps
This is another effective form of ATM advertising that works like magic. As the name suggests, branded ATM wrappers are a marketing technique that helps to style the ATM with custom branded wrappers.
By using high-quality brand images throughout the ATM, businesses can easily advertise products and services to new and existing customers as they instantly grab their attention. ATM-branded wrappers simplify marketing and can be changed according to promotional campaigns and seasonal offers.
4. Receipts printed at ATMs
Another effective way to get people talking about a business and encourage them to take action is the printed receipt at the terminal. This is also a type of ATM advertising where you personalize the ATM receipts.
In this ATM advertising technique, companies promote merchandise or offers to cardholders on a daily basis with personalized ATM receipts. Additionally, you can also include call-to-action coupons. These receipts start prompting cardholders to take the desired action the moment they reach their hands or wallets. Announce business offers instantly and long after the ATM transaction. The receipt travels with the consumer and reminds him of the initial promotion.