Every Door Direct Mail service is a simple, easy and affordable way to reach all potential customers near your business. EDDM is the US Postal Service bulk mailing program offered by your local post office. With EDDM, all you have to do is design your mail pieces, choose your specific postal delivery routes using a free map, pay for printing and postage and all of this can be done online. EDDM’s full service can handle bundling, form filling and delivery directly to the post office of your choice. EDDM can be ready for delivery in 2-3 days, which is much faster than traditional bulk direct mail which can take weeks.
EDDM is accessible to all businesses, organizations, and individual businesses who wish to promote their products and services by distributing brochures, sell sheets, or postcards to homes and businesses in their neighborhoods. It is designed to deliver your marketing promotion directly into the hands of potential customers. It’s a low-cost and effective way to let people know about your business and is perfect for professionals, real estate agents, contractors, and all other home or local businesses. Since Every Door Direct Mail is delivered in just a few days, it generates a lot of traffic for special sales or other promotional events.
Conventional direct mail requires expensive mailing lists of specific names and addresses that must be pre-sorted by zip code, but with EDDM, you can target any audience group by selecting the city, zip codes and even carrier routes using a search tool. EDDM mapping that is free and available online. With each direct mail door, you no longer need to print names and addresses, as EDDM uses the simplified addressing format that addresses all homes and businesses in your carefully selected demographic area. According to BizReport, an average shopper spends nearly 85% of their income within a five-mile radius of their home, making EDDM the perfect form of advice for local retailers. With traditional direct mail, you must have a postal permit and pay an annual mailing fee. Of course, your company doesn’t have to have its own bulk mailing permit, you can use the print shop’s bulk mailing permit, but this increases your printing costs. With EDDM, there is no such requirement as it eliminates the need for a permit.
An important question here is how much does each direct mail door cost? At a staggering price of 18.3 cents a piece, it gives small businesses the opportunity to promote their products and services without the hassle and cost often associated with direct mail marketing. The low price per piece is applicable for all EDDM mail sizes. EDDM gives you the ability to customize your mail, but you must ensure that the size of your mail meets the EDDM requirement specified by the USPS. You can download free EDDM templates from most online printing services that specialize in Every Door Direct Mail. This will ensure that your mail piece complies with the rules set forth by the USPS. According to these rules, each piece must have a height of 6.125 or more than 11.5. The most common sizes that people use are 4 x 12, 6.25 X 9, 8.5 X 11, 8.5 X 7, and 9 x 12.
This inexpensive way to send cards in bulk is very effective for business models that rely on regular mailing. It’s a great way to get your message across to your current and potential customers. Using the full-service EDDM offered by some online printers can help you avoid the added hassle of paperwork and delivery. Choosing EDDM will allow you to let everyone in your marketing area know about your business and you won’t need a huge marketing budget for it. Every business person is looking for a way that they can promote their business without putting a dent in their pocket and what better way than to choose Every Door Mail as a way to get your message out there.
