Facebook is becoming more and more popular with time. Facebook went viral a long time ago, with friends sharing ideas, content, photos, and videos with each other. Facebook friends link to the content they like and this leads the friends to visit the site you linked to.
The recent redesign, which added a graphical timeline feature and out-of-the-box apps you can add to your Page, has presented challenges for many, but for those who know what they’re doing, new opportunities as well.
How big is your network of friends on Facebook?
It’s important to remember with Facebook fans that when someone clicks the Facebook Like button, this posts an update to their profile and feed. This update is sent to the people you have already marked as friends, and all of your friends’ profiles are also updated. The more friends you have, and the more friends they have, a single post can reach many thousands of people.
How honest opinions matter
Many marketers use Facebook and other social media platforms to maximize their marketing reach. This is a good idea in general, but you have to be careful how far you take it.
Nowadays, celebrities tweet their hearts out, but a lot of the tweets aren’t really their own thoughts. In fact, often someone else manages your Twitter account and writes tweets on your behalf. And now there are sponsored tweets where celebrities are paid to promote a product through a tweet.
We live in a celebrity culture to a degree, so this type of practice may influence some readers, but many will be much more influenced by the opinion of their friends on their Facebook page. In this case, their interests are more likely to align, their opinion is more respected because they’re more familiar with each friend than a celebrity they’ll never meet, so if a Facebook friend likes something, they’ll often hear that social sign. .
viral marketing
Many of the social networks can do a certain amount of viral marketing where the “word” about a product or service can spread very quickly. It used to be that only bad news traveled fast, but thanks to social media, that’s no longer the case. Genuine fans of a company or product can come together and sing its praises.
For those with products or services on the market, Facebook can be a great way to build a following so that word can spread much faster when a new product is released.
In some cases, this has been used to generate so much early excitement around the release of a new hardcover book that the first printing sold out before it was published, kicking off a second printing before the first printing was even in the books. bookshelves. On several occasions, this has caused the book to reach the New York Times bestseller list just because of pre-orders from Facebook fans, which had the effect of getting the book into the mainstream much faster. .