Kristie has a hormone therapy practice with a healthy client load. However, she was burnt out because her main source of income was working with patients 1-on-1 on a per-consult basis, essentially exchanging hours for dollars. She wanted to incorporate more wellness and lifestyle training into her work, and structure her business so she could work with long-term patients to achieve more impactful and lasting results. He also wanted to create a leveraged business model through program and product offerings, as well as reach a larger audience through an online presence, so his income isn’t solely dependent on the number of hours he can put in. work on your business.
After he signed up to work with me, we rolled up our sleeves and got to work right away. Kristie has a very busy life and she needs to manage her current practice as she orchestrates this transition, so we want to make sure she gets the most bang for her buck in terms of the time and effort she puts in.
At the time of writing this article, we have worked together for 10 sessions.
In the last 3 weeks, you signed up 9 NEW CUSTOMERS on your new packages, attracting $20k in income.
Here’s the exact process (including hiccups) we’ve gone through so far to get Kristie’s new offerings up and running in record time:
- We start by helping you get clear on exactly what you want your business to do for you. Having this clear vision gives us a filter for our strategies and tactics to make sure that everything we do brings her closer to her desired lifestyle and goals.
- We then follow my proven process to help you define your target market. This was a tough nut to crack, as she was so used to the model that she would accept all patients who came to her door! So I helped her “attack” this from a different angle by reverse engineering her experience, her passion, and her ideal offerings. We went with the flow and a few weeks later a very clear picture emerged for her, further helping her define where she can find her ideal clients.
- It felt pretty stuck in the first few sessions, not taking action or completing tasks, and not progressing as fast as we’d like. So we investigated the root cause of what’s holding her back and discovered a big can of “mindset and fear” worms. The couple of sessions we spent untangling this web turned out to be time well spent because when it broke free and sprang into action, the results were amazing.
- We work through their “take everyone who walks in the door” type of mentality per consultation. She now has the mindset of a power trainer and understands that being selective and defending her power is the best way to serve her clients.
- Kristie had many reservations when it came to transitioning her existing patients to this new model – her fear of being vulnerable surfaced and we overcame it by using the Fear Release Method (of which I am a certified practitioner) and giving her a plan to communicate the transition to your current patients. When she is able to see a plan of action and develop the self-confidence that everything will fall into place, she was ready to roll!
- Once the hurdles are clear, we design and price your three tiers of private program offerings. We stayed cognizant of Kristie’s goals for a more balanced lifestyle, and we made sure to set a solid boundary around her accessibility to patients.
- Instead of focusing on the number of sessions, we add value to packages by leveraging your existing resources to increase the perceived value of your packages, so you can charge more without doing more work.
- Sitting on a bunch of shows doesn’t make you money! Kristie immediately “exposed” it and talked to potential clients, committing to offer this new format of working with her despite her initial fear and uncertainty. In fact, she sold a package before we had a chance to design the details of her show.