Colors are such an important ingredient to your web design that it cannot be emphasized enough. We all know that different colors affect people’s moods to varying degrees, so this will also affect customers’ perspective on your business.
You’ve probably heard people talk about being green with envy or a person being depressed seeing black. Of course, seeing red shows a great deal of anger like the bull going after the matador’s red cape. Therefore, the colors will affect the various moods of the people who visit your website, so pay attention to the following notes on the moods that come with all the different colors.
Neutral colors
Black is very often associated with death and depression, but also with sophistication and elegance, as in a black tie affair. Often people who sell jewelry, for example, will go for a lot of black in their web design. Gray is many times the choice of people in the business world, as it signifies reliability and being conservative. These are great trade colors for web design as long as they are used with a second color. White represents cleanliness and purity at least in our western culture, like marriage, but in eastern cultures it means death. This is one of the most used colors in web design when it comes to page color. Brown: Gives a homey feel to earthy tones. It is most often favored by site owners who sell natural products and services.
cool colors
Purple has creative abilities fit for royalty, especially the darker shades and the lighter romantic ones. It is often seen in web designs for dating sites or beauty sites. Blue shows confidence and intelligence. It has a calming effect on Green is known to be associated with negative emotions like jealousy, but the positive side is wealth and having a lot of money. One can choose this color for web design if your site deals with money.
warm colors
Red draws a lot of attention by emphasizing something you want to stand out and can raise your blood pressure, so be careful how much red you use when it comes to your web design. Pink is the most feminine, romantic and innocent interpretation. This is a color that craft sites or baby sites seem to prefer as web design colors. Orange is known to stimulate the appetite on vibrant fall days. Yellow is for happiness and warmth, but the opposite is cowardice or weakness.
Now that we’ve gone over all the colors, we need to talk about which colors would be complementary to place on a website. You will have to decide if you want your message to grab people’s attention or if you want to create a feeling of warmth.
The atmosphere you want can be achieved by looking at which colors would suit you the most. White is probably the best background color as it shows off other colors better so they stand out and add definition. You could have one as a dominant color and use another as a complementary color. Mix them to make it pleasing to the eye. If you prefer to use one color scheme, you can use different shades of the same color to different degrees.
Then, if you want to grab the prospect’s attention right away, use two or more dominant colors to make them stand out. Remember though this could backfire on you as the vibrant colors could irritate a lot of people. Try a few different combinations until you settle on the right combination for your web design.
