With social media, there is a very good opportunity to align your own Facebook, Twitter and LinkedIn efforts to develop those lasting relationships with your customers and buyers. It is a great opportunity to stay connected, know what is happening and be able to react quickly, and even plan.
People use social networks to talk about products and services. We see it all the time. Everywhere someone is recommending this or commenting on that, or even saying something bad about a product, service or company. People often use social media to complain. I was going to complain about an airline recently, but never got around to it and I’m sorry I didn’t. The customer service I had was horrible and I won’t be using that airline again, but I won’t give them a chance to try and improve it either.
When you see someone’s good comments about your product or service, you want to get in there and thank them! Let people know you appreciate that they have taken the time to say nice things about your company. Tweet back and share the great information with the rest of your followers, it will encourage them to share more!
You, the business owner, want to be the one who finds out about an issue or challenge through your own Twitter, Facebook, and LinkedIn accounts. You want to be able to respond, to address the situation. We all know that as business owners we definitely want our customers to get what we promised. So we want to be able to respond to those customers every time they try to interact with us. You want to be able to meet your buyers’ expectations because we all know it’s easier to keep repeat customers than it is to continually go out and attract new customers.
Experiment with what your customers and customers are looking for. Know what your customers and customers are looking for on social media. It’s a great platform to be able to do that experiment and get more insight into exactly what your clients and customers are looking for, and with Facebook, Twitter and LinkedIn, you’ll be able to immediately find out what’s going on and be able to do something about it. That way, you’ll be able to provide excellent and consistent customer service.