In 1970 the creation of the Nespresso coffee machine was born, for the next 15 years Nestlé’s research and development departments worked tirelessly to produce the pressure coffee extraction process. Six years later, Nestec files a patent application.
During 1986, Nespresso, in association with Turmix, a Swiss manufacturer, produced the first Nespresso coffee machine system. 1987 they open the Japanese market. 1989 The Swiss market is born and the Nespresso club is developed. In 1991, Krups is an international partner and the system is available in the US and France. During the time up to 1996, Nespresso continues to grow by opening markets around the world and has 180,000 affiliated club members.
Still expanding their operations in 1998, they partnered with Alessi and launched a unique machine with extraordinary design features, during this time they developed their first major advertising project including the newly designed website. 1999, Italy meets Nespresso and redesigns its line of mid-range products and in 2000 the company redesigns its espresso machines and the first television advertising campaign is developed.
As the company moved into 2001, Nespresso experienced impressive growth, with the ease of use and striking ergonomic design offered by the Nespresso “Concept Machine” leading to record machine sales.
In 2002 and 2003, the company built another product plant in Switzerland and online sales increased 94% during that time and represent 30% of the company’s business. After 5 years of research, the new Nespresso Automatic Coffee Maker is launched, marking a significant advance in cappuccino-making technology.
After 12 months of construction and preparation, the Production Center is now fully operational with 123 full-time employees and is responsible for the worldwide production of exclusive Nespresso coffee capsules for the domestic and foreign markets.
The 2004 GfM Marketing Award in Switzerland was awarded to Nestlé Nespresso for its outstanding results achieved through innovative marketing strategies and effective marketing measures.
With 25% annual growth since its market introduction in 1988, Nepresso continues to be a force and is considered a leader in the coffee industry niche. Today there are more than 1.6 million members affiliated with the Nespresso Club and more than 200,000 customers Outside the home, Nepresso offers 19 models for the home and 5 commercial models.