These days, most businesses are creating an online presence by creating a website. However, it is important to know that the mere fact of having created a website does not translate into a good business. Your business website must rank high on major search engines to appear in the top search results. This article seeks to discuss the importance of such a classification.
Most web users only look at the first page results
Most visitors look for the first four or five results of the ten search results that appear on the first page. Visitors are rarely interested in looking for other results by going from one page to another, this is because search engine ranking is such that websites have less effective content, less user-friendly features, insufficient data , negative comments and likes are ranked under and on the pages of the competition.
Also, visitors skip the page, if they don’t find the result they are looking for, on the first page and search using new words instead. Therefore, it is important that users find your website in the top ten results that appear on the first page for relevant keywords.
More click-through rates
Results on the first page of search engines are better for business transactions than those on the second and other pages. The results on this page involve more visitors, as there is massive competition among those on the page in terms of load time, content, navigability, and other user-friendly features of the websites. Therefore, results that meet these criteria are more likely to show at the top of the search results. This forces people to believe that the websites appearing on the first page are credible and trustworthy and therefore increases click-through rates.
More visitors lead to more sales
Studies show that the number of visitors from search results on the first page of search engine results pages (SERPs) is higher than on the other pages. This is because the various positive attributes of the websites make it possible for it to be counted among the best and therefore the probability of sales is higher.
This benefits companies due to the realization of ROI. The faster the realization, the greater the profitability.
Improved popularity for business.
Simply getting to the first page in search engine results is not strong enough to do business. Meaning, potential customers would not return if your ranks start to drop in the search engines. To attract customers who want to buy your product/service, your page’s search engine ranking must be consistently high. Remember, your website must rank high continuously, you must not lose sight of users at all costs.
Continuous ranking on the first page is significant, as ranking makes customers more familiar with your business and more interested in your business, which ultimately culminates in sales.
Increased customer loyalty leads to repeat sales
The increase in popularity of the business in the online market, along with the good quality of the products/services offered, increases the loyalty among its customers. This increases their trust in you and therefore they think that you are trustworthy and worthy enough to trade. This is the key to driving repeat sales.
Getting a ranking on the first page of search engines is therefore important for businesses that they can hardly risk being overlooked. Regardless of status, a start-up or a thriving business, ranking on the first pages of search engines opens businesses up profitable avenues.
