Adding to the problem is the reality that photography itself has never been as simple or as technologically sophisticated as it once was.
With the advent of high resolution multi-megapixel digital cameras with numerous options available, along with software that claims to transform your family photos into something an art gallery would yearn for, product photography seems like a suitable option for anyone. .
Still, the reality is that there is a lot more to advertising photography than just walking up to your launched product, whipping out a camera, snapping some aesthetic shots, running them over to your computer for cropping, making any necessary changes, and then launching. on your online profile or printed brochure in the mistaken hope that it will sell your product.
Advertising photography is all about selling products, but it is very different from simply taking pictures of your products and believing that they are enough to sell them. Putting it another way, imagine you have an amazing product and you give it to the seller to promote through the door-to-door marketing process.
Your puny salesperson arrives instantly at the first door, rings the bell and anticipates, product in hand or bag. The door opens and a person looks at the seller. The seller also looks at it. Nothing special happens. The vendor then takes out a product and approaches the person, who gives the vendor one last puzzled look before closing the door. It’s time for the seller to approach the next house.
The problem is that simply showing the prospect what a product looks like is rarely enough to convince them to pay the price and buy it. Product photography needs to work harder than this, and yet most people don’t realize this reality.
Advertising photography is similar to having your best salesperson bring the product to customers and sell it. But your best salesperson doesn’t just knock on the door, wait for it to open, and then offer the customer the opportunity to review your product without saying anything, and it’s not a real effort to chase the customer.
Product photography must be able to quickly and efficiently pursue the target audience, and this simply cannot happen if the entire audience is presented with a pale and possibly unpleasant image.
So how can you make product photography work, instead of just standing there looking lost and stupid? The solution is to make the camera work harder, introduce a wide range of tricks and skills to deliver an innovative product image that reaches the audience, says something, communicates a thought, an idea and an attitude, and ensures a quick response. which makes people look for more information.
Can this happen? Obviously you can. It happens regularly. You can be sure that you have bought something by looking at the product image first. The image alone may not be completely convincing to you, but it may have convinced you to look for more information, as it itself is an efficient use of product photography. The camera never lies, but in the right hands, it can function like any salesperson and deliver everything without a brass tie and a wimpy smile.
