Why is the Alexa ranking of your website or blog so important?
How reliable is the Alexa ranking system?
According to Alexa, they collect web traffic statistics from web surfers who have installed the Alexa toolbar or from website pages that display an Alexa widget.
This means that your site visitors who don’t have the Alexa Toolbar installed won’t contribute to your ranking unless you address it by adding an easy-to-install graphical widget to your site’s sidebar, header, or footer. Web. In this way, when any of your site pages are visited, a request is made to the Alexa system to retrieve your site’s current rank and at the same time, Alexa will record the request as a qualifying visit to your site and your Alexa rank will be adjusted accordingly.
All Alexa ranks are based on the previous three months’ traffic data collected and an average trend rank is calculated by comparing this data to all other sites in the Alexa database.
The trend range of any site is calculated according to the following:
1. Reach: the percentage of Internet users around the world who visited the site.
2. Pageviews – The percentage of global pageviews the website received.
3. Pages views / user: a calculation of the page views per site visitor.
4. Bounce Rate – The percentage of site visitors who closed the site after visiting just one page.
5. Time on site: an average estimate of the time each visitor spends on the site.
6. Search Percentage: The percentage of visits to the site derived from a well-known search engine.
Alexa recently stated that its toolbar has achieved over 10 million downloads worldwide, but I’m not sure how long this statement refers to. I’m sure to assume that a large percentage of toolbars will remain installed and thus continue to contribute to the accuracy of the Alexa ranking system. However, this highlights the need for webmasters, who want to get the best possible rank, to install an Alexa widget on their sites.
Although not everyone in the web development industry believes that Alexa is a reliable popularity ranking system, Alexa (an Amazon company) remains at the forefront of the global website rankings and receives worldwide recognition for this. I recently googled the keyword “website ranking” and the results were clear. It was Alexa.Com who was at the top of the search results.
Unlike Google’s Pagerank systems, the lower a site’s Alexa rank number, the higher the ranking. Google operates a system in reverse, where a higher number indicates a higher rank. At the time of writing, Goole was ranked no. 1 on Alexa’s best sites list, closely followed by Facebook, YouTube, and Yahoo.
But, with all that said, what does it mean to have a high Alexa rank on your site?
Your site ranking is very important for website recognition and monetization. Many website switching companies use Alexa to help make a calculated decision regarding a website’s financial potential on the open market. There are also websites that provide estimates of website value, and once again a website’s Alexa rank is used when performing their calculations. Companies like these feel that the Alexa ranking is a very useful tool in determining the overall popularity of a site and, in turn, the potential financial viability of the site.
A high ranking could lead to high traffic and this often attracts advertisers when looking for potential ad space. For those looking to enter the affiliate marketing industry, sellers of products and services often require a high rank before allowing membership in their affiliate programs. In this way, they feel confident that their products or services are being advertised by sites with good traffic and therefore a good reputation. Websites with lower rankings are often rejected.
Tracking the movement of a site’s Alexa rank is a very important practice for any web developer or blog owner. By closely monitoring the movement of the range in relation to changes made to the site, a web developer or blog owner can make informed judgments about the effectiveness of changes or additions to the site and then act accordingly. But Alexa.Com does not offer tracking services to any website that is rated above 100,000, and as a result, the only way to track changes has been to visit Alexa.Com every day to get your results. yourself and register them your way. Maybe as a spreadsheet or in a notebook. A Google search for the term “Track Alexa” can provide some great tools for doing this.
In conclusion, although a million or two users of the Alexa toolbar and the Alexa widgets cannot give us an exact ranking of the popularity of all the websites currently offered on the world wide web, the information that Alexa provides It can give us a basic idea about the general traffic to the site receives and where the traffic is mainly derived from. The Alexa ranking is important for any website because it provides recognition, increases the potential for monetization, and provides important information that will help web developers improve the quality of their sites by improving the experience of site visitors. Therefore, tracking your site’s ranking is exceptionally important.
