When an entrepreneur is new to the land of eCommerce, they may wonder how to handle the challenges that are sure to be everywhere. But the answer to this question is crucial, since the number of visitors browsing the web and the total amount spent on Internet purchases have increased recently. The answer to this question is to implement proper eCommerce software solutions to avoid potential challenges from rival sellers. Here are some ideas on how to stay relevant with the ecommerce trends of 2011.
However, to be and stay relevant, one needs to continually update their software programs to keep up with Internet marketing trends. Technology and people are very similar; both change practically overnight as to what is considered the newest or the best. One has to catch up or start over.
To be successful in 2011, a person must create an innovative marketing strategy that will move their business forward. There are several ways one can do this. To help one decide how to implement something new, one should research past trends and see how to capitalize on the past. This is a good idea, especially for those who have seen their market share drop.
New websites and rivals are created every day. You have to learn how to keep up with an ever-changing market, but also how to keep customers happy with the level of service you provide. One way to do this is by keeping the customer involved in the entire experience; For example, poll customers on what they’d like to see differently and pick a few ideas to implement. Put the winning ideas on your website and give credit to the lucky customer.
Social media such as Twitter can be used effectively to communicate to the public about your company’s services, but it must be done with care. Don’t always tweet just about the product. Customers should also be asked questions and thus keep them involved in the marketing plan.
When using social media to network, don’t forget about the games that people like to play regularly when they visit these sites. Ads may be placed within games or on pages before the client’s game actually loads. These are two great ways to keep your own brand in the public eye. Games are becoming more and more popular, so you should brainstorm how to use them to your advantage.
Yesterday it seemed almost strange to shop from the home computer; But, today, people buy from their mobile phones through different applications and web pages designed especially for mobile buyers. There are already many apps on the Apple iPad that allow you to shop. You need to make sure that you have an app and marketing strategy in place for your mobile consumers as well as your traditional customers.
The bottom line is that there will always be challenges in e-commerce. The key is knowing how to tackle these challenges head on and emerge victorious. Be prepared: 2011 is here.
