Listed below are 10 surefire ways to improve your SEO marketing for your online business!
These techniques will help optimize your SEO and help you get the results you are looking for.
Following these examples should help you see your rankings increase in search engine rankings!
1) Post only relevant content:
The quality of your content is the key to your search engine ranking and there is no better method to increase your ranking. By tailoring content to your target audience, your site traffic will increase and this will help improve your site’s authority and relevance.
Find a keyword for each page by thinking about how a user of your website might search for the page (eg “How to drive a car in the UK”) and make sure the keyword is repeated multiple times on a page, in the opening and closing paragraphs and perhaps several other times in the document.
Another way to help is to use bold, italics, and any other emphasis to make your keywords stand out.
2) Update your content frequently
To help keep your site on top of the game, regularly update content and keep it fresh and it will help show the world that your site is still relevant.
3) Metadata
When designing your pages, be sure to insert metadata between your tags!
4) Make your website have relevant links
For example, instead of just having a button labeled “click here” attached to a URL, make it something like “Shop our store now.” link worthy site.
5) Use alternate tags
Using alternative descriptions for your AV content will allow search engines to locate your page.
6) Make sure to provide user satisfaction
Remember that the whole purpose is for someone to use your website, so make it easy to use and attractive to your audience.
7) Keep things original
Make sure you don’t copy content that already exists using Copyscape, for example, as this will highlight if the same content exists at 2 URLs or if there is duplicate text shared between them.
8) Make your website loading speed optimal!
If you have a slow website that takes too long to access, it will drive away your potential audience. This is something to keep in mind, as even websites that take a second longer to load than they should have will have an adverse effect. You can use tools like Pingdom to get a breakdown of how long each of your page elements takes to load.
One way to increase speed is to move away from a shared web server and use your own virtual private network or dedicated server to deliver your pages faster.
9) Don’t buy links!
Google’s webmaster guidelines state that it’s against their protocol to buy and sell links, so save your money and instead create your own quality content that attracts attention and ends up being rewarded with inbound links all by itself.
10) Keep it natural
There is little point in writing your page so that it can only be used as a search engine tool. If it’s not very readable for your audience, then it’s not going to be very good overall. Keyword density used to be an important factor in the past, however it has very little value to the user. A website that is user friendly will pay dividends over one that has gotten into your keywords just to try and improve your rankings.
I hope these 10 tips help you improve your SEO marketing skills! At the end of the day, what you ultimately need to keep in mind is that keeping the user happy will also have a positive impact on your search engine results.
