Webinars have the ability to attract new leads from around the world, as well as help you engage with your audience in a new and more personal way.
If you haven’t tried having a webinar yet, maybe the following reasons for adding webinars to your marketing mix will convince you.
Connect with more customers
Just as video is shared more than text content, webinars are enjoyed at a higher level than other types of educational materials. Webinars feel more personal, although they can actually be recorded and played back.
Establish your expertise
If you need a way to show what you know, webinars are a great way to choose. Giving talks about what you know has long been a way to demonstrate authority on a topic, but doing it online is even easier than flying across the country to do it. Both are fun and useful, but webinars offer some benefits over in-person events because you can host them from anywhere for anyone.
Develop new information products
Due to the ability to record webinars, you can use them as future information products. Not only can you sell the recording as is, you can also transcribe the recordings and turn them into e-books.
The cost of entry is low
The software involved can be very expensive, but there are some great options to use that aren’t that expensive, like Adobe Connect and GoToMeeting. These vary in price and features, so check them out. There are other systems as well.
Easily engage the public
There are many different types of features that you can use to engage audiences, such as the ability to have the audience ask questions live during the event, and the ability to hand over the speaker controls to a guest. Not to mention the ability to share your screen and watch videos together and more.
Easy to reuse
The recording capacity makes webinars easy to reuse. Convert questions into blog posts, split videos into e-courses, put a webinar transcript into book form, and more. The sky is the limit; You can even cut short YouTube videos.
Great way to network with others
The webinar itself, if you add an intermission with an open chat window, is a great way to connect with others. Also, preparing for the event, finding guests, and JV partners will help you communicate with others.
This is not difficult to do
Believe it or not, if you can use your online banking system or Skype, you have the technical know-how to use any of the available webinar programs. Planning and organizing webinars is inexpensive and not difficult to do. You’ll get so much more from hosting webinars and adding webinars to your marketing mix that you’ll wonder why you didn’t start earlier.
