Online marketing is more entertaining and full of unknowns these days, as the latest technological advantages of viral videos are streaming live ads and mesmerizing visuals, ultimately attracting the attention of a new brand or existing. However, with so many variations to develop viral videos, the creativity of some marketing strategies can be misunderstood and cause more confusion than attraction. That’s why we’ve covered some advantages of viral videos, to help you develop the right online marketing strategy for your brand.
Continuing efforts to develop video content should stay strong with your goal of making your video go viral. An article once compared the terms of investment-value ratio to viral videos, breaking them down to be the cheapest efforts a brand can make on its own. Even if only one video makes it to the charts in this industry, it has opened new doors and paved a new path for a good branding opportunity.
The key is to keep your brand on track, which will soon be great. We break down the key strategies to show you the benefits of viral videos and the success that follows.
These viral videos could be the start of a new brand image for you, your book, or your company, or these videos could be the key to rebuilding your brand.
Below, we reveal three advantages of viral videos to highlight the importance and value that your brand can obtain from this strategy. So take the time to consider viral videos and how each of these benefits can help you and your brand.
Advantage 1: serious message shared with humor
Adding humor to a brand message or a specific product is likely to grab more viewers’ attention than a black-and-white video that strictly sells vignettes. Think about what grabs your attention as you browse the internet, is it the colors, the words, the images, or is it the non-stop action, the voices, or the music? It could be a combination of these things that grab their attention, but ultimately it’s the humor and connections that keep their eyes glued to that screen and more importantly to that message or product.
Take this Air New Zealand “Fit to Fly” flight safety video starring Richard Simmons as an example. Instead of listening to a monotonous flight attendant blaring in-flight instructions over the aircraft’s PA system, this Fit to Fly video is literally an exercise video on how to fly safely. Adding humor to draw passengers’ attention to the serious message of flying safely is a brilliant video that has now gone viral.
A great video can still have the necessary information for your product or brand, but consider adding the appropriate humor to attract and hold viewers’ attention to your message.
Advantage 2: Cheap
The cost of viral videos is very low, most are uploaded free of charge. While streaming videos online for free or low cost, you can also consider uploaded viral videos as a TV commercial. However, consider the volume of investment that goes into primetime shows, networks, and specific events that air on television, and the costs that increase during these times.
If you’re on a budget, start your online viral video campaign. Stream from social networking sites or upload to other video sites like Metacafe. This particular video site connects your brand with target audiences by placing your video on their viral engine. With its well-known selection of videos and categories, your video views are likely to reach a larger audience, and more specifically, your target audience.
Advantage 3: entertainment
Entertaining your audience is key when you grab their attention long enough to absorb your image or message, keeping your brand fresh in their minds. So whether your entertainment includes goal setting for your target market, creating contests or challenges, your audience is looking to be blown away with enjoyment.
Just look at the ALS Ice Bucket Challenge, which raised over $100 million for this Viral Video Challenge. Receiving over 2.4 million unique videos uploaded to social media sites for this related Ice Bucket Challenge I knew this video attraction would have this outstanding success. It all started with that click and 2.4 million shares later, this viral video is a hit!
Accurate predictions of the extent to which your video will go viral are highly unlikely, however what is likely are the advantages of viral videos. So use this information to your advantage and remember, it may only take one upload to build a successful brand.