1. Inside out and back to front
In-depth knowledge of your content is the platform on which you can build your career on the platform!
By doing the work upfront to embed this knowledge firmly in your mind, you’ll find delivery to be smooth, easy, and fun.
Anyone who wants to get on stage and deliver a message to their audience needs to know that message inside out and inside out.
This is your ‘raison d’être’, your entry card into the hallowed halls of the elite public speaking circuit.
Deep insight, a real knowledge of your topic, and a broad understanding is the first step to having the confidence to deliver a compelling and powerful presentation that people will ask for time and time again!
2. Knowing your content will help you
– Feel totally at ease and comfortable on stage.
– Communicate the essential points of your message to your audience without forgetting any key information
– Go directly to the parts most relevant to your specific audiences
– Be perceived as a true expert in your subject
– Lead to other opportunities when people seek informed opinion: articles, interviews, quotes, panels and more
– Feel free to focus on all other aspects of your presentation.
– Feel totally confident and powerful.
3. The 6 biggest mistakes people make when trying to prepare and learn your content
1. Don’t research your topic thoroughly and forget to keep abreast of current developments and newsworthy ideas.
2. Try to learn a speech word by word by heart
3. Do not say anything new or that people do not know
4. Don’t identify your key topics and keywords to help them navigate through the presentation.
5. They have too much information, which they don’t divide into manageable pieces
6. They think they can’t deviate from their script
4. Case study
John knew its contents inside out. He delivered a compelling and dynamic presentation that captivated the audience until the last second. When the questions came to an end, he handled them expertly, further demonstrating his knowledge.
And then someone raised their hand and asked something that John just didn’t have an answer for. His response from him was: “I really don’t know, I’ll have to answer you on that!” phase or annoy your audience? Not the least, since he had already firmly established and proven his expert knowledge. However, without that solid platform based on content mastery from him, with just one question, he would have fallen flat on his face.
5. Knowing your content is like having a lifeboat…
Knowing your content inside out is like having a lifeboat under you. If you are in the middle of the ocean, even if you are drifting and the sharks are approaching, you will always feel totally safe in a place of true safety.