Creating a good article contains few dimensions of its own. If you think you’ve covered some ground with the actual text, there’s a lot more to do. Regardless of whether you are a content writer, technical writer, or blog writer, you need to present your copy in the best possible light to engage your target audience. The development of E-Learning courses requires a comparatively greater degree of variations in content presentation.
Based on demographics, a writer may choose to emphasize between different elements of the content. The way we present our content is as much (or more) a differentiator as the content itself. It’s the experience we bring to the audience that keeps them paying attention and coming back for more.
However, in total, the content could be presented with respect to the following factors:
Paragraph
Each and every paragraph of your content should be strong enough to express your exact intent. That is why it is necessary to have a clear message. Don’t make readers work hard to get your message.
Each paragraph thereafter should be a smaller part of a larger picture. Individually, a paragraph must be complete covering a single idea.
Organize this series of ideas in a logical order prioritizing the information to keep the content complete enough. Establish what you want your readers to see first, second, third, etc.
Photos
Our sense of sight is the strongest of all the senses, forming the bulk of our judgment in any given situation. Therefore, if you can identify the key points within the content, you can always use images to convey the exact thought. Be sure to use high-quality images taken by a professional, as they will give you a similar level of credibility. There are many places where images can be used.
For example:
“Use photos of the board of directors and management in the bio section. Providing a photo gives the name a face.”
tables
Tables are quite useful for presenting any form of data in a concise format. Readers can quickly get an overview of the key parameters involved in your content.
Keep the number of tables adequate enough and place them at key points. Provide sufficiently descriptive and precise categories, and keep enough space between them, so as not to clutter a table. Also, be sure to provide meaningful column and row headers to define the content covered in the table.
Graphics
If you feel the key points can be best expressed in graphic form, feel free to add one. You can provide tables exposing the figures, and you can also talk about numbers and percentages forever. However, your point will most likely be lost if you rely only on these.
Put up a graph or a chart and suddenly everything you say makes sense! Choose the right type of chart for best appeal and to accommodate all the parameters involved.
Provide a descriptive graph title and label the parameters in such a way that there is no confusion. Position your graphic and labels so that the text doesn’t get cluttered in the middle.
graphics
Communicating ideas, whether in plain text or rich multimedia, can be powerful and engaging by doing two simple things:
• Your ideas must be memorable
• Content must be shareable
If you could pair your information with the corresponding visualization, you could capture the attention of the general audience. Use visually appealing icons, menus, and logos for this purpose. Get some info graphics or motion graphics to better represent your data. They can be illustrations or cartoons placed correctly within the text.
flowcharts
Flowcharts give you the essence of a process at a glance. Identify your basics and that will help you prepare the ideal design for your data. On your flowchart, separate out the complex process and highlight the main points. If a flowchart is too long, you can split it into multiple flowcharts. However, be sure to use the correct forms to represent the data. Each shape in a flowchart represents a meaning, for example, a diamond represents a condition.
hyperlinks
If you need your reader to review your hyperlinks, you’ll need to make them distinctive enough. Proper use of hyperlinks can certainly help with readability. Stay away from generic ‘Click Here’ link text and try to entice the reader to take action. Keep the text in a different color and speak directly to your reader. Users shouldn’t have to guess or search the page to know where they can click. You may provide hyperlinks to link to content within the same page/file or between websites/files.
formatting
Apply a strategic format to your text that helps you emphasize your key points. Another effective way to instantly improve the visual friendliness of your content is to simply break up and arrange your text.
For example:
• Try breaking a paragraph into bulleted points
• Highlight essential information in bold and italics
Provide proper indentation and bold formatting to help a reader easily scan your content. It is equally important to apply the same formatting style to all content.
Content writers in Mumbai are becoming more and more aware of the importance of presenting content and are working closely with graphic designers to complete their work. Writing today is not limited to just the use of words and goes beyond to include graphics and formatting.
