eBay is among the best platforms that you can use to sell your products. But considering that there are thousands of other sellers trying to attract sales in the same way as you, then you better approach it strategically so that you can increase your sales rates. If you want to drive more traffic to your listings, you have to get it right by packaging it up and presenting it to your target market.
Marketing is not always a cheap affair and therefore it makes more sense to optimize your eBay business in such a way that it can attract traffic and increase sales. Fortunately, this is not that difficult to achieve when you know and take care of all the elements that really matter. A few simple but effective steps are all you need to start selling more on the platform.
Build and eBay identity – Branding is what you need to pay attention to in order to gain the trust of your customers. When you can successfully build a brand around your business on the platform, you will be in a position to enjoy return traffic, repeat business, and benefit from referrals as well. Be professional and consistent with your brand so your customers can remember and trust you. You may consider developing a logo for your brand; a professional designer will help you create the most suitable one for your business.
Let your username be sensible and professional – The last thing you want to do is choose a username that doesn’t make any sense to customers or is too long or difficult to remember. Keep the username relevant to your brand and keep it short and easy to remember and type to drive more traffic. If you overcomplicate it, you risk losing traffic that would have otherwise led to a sale.
Let your brand be consistent across your eBay platform – The good thing about eBay is that the interface can be customized. So you can make the most of the opportunity to make a mark. Take branding all the way, listings, eBay store, auction email ends, and even checkout mode. The more consistent and widespread it is, the better it is for you to create a name that you can trust.
Take care of your listing template – Remember that you will be selling online where buyers cannot afford to physically touch and see the items you are selling. In this case, you need to make it possible for them to understand the exact product you are selling to them by providing them with all the relevant details about it. The calmer your potential buyers are, the better your chances of buying, so you should never skip anything. Let your listing be made up of high quality images of each item you are selling, full description including dimensions and features and any damages present, return policy, accepted payments and shipping costs.