Realeflow allows you to track complex transactions like short sales and rehab projects. It includes HUD-1 spreadsheets and the ability to create multiple logins for your team members, such as business partners and real estate agents. You get up to 16 premium lead generation websites (you pay for domains) and if you opt for the upgraded package you also get private lender leads, cash buyer leads, tenant leads, lien leads prosecutors, fed into its database. Realeflow has some unique features such as voice broadcasting, a built-in local fax number for sending and receiving faxes, and its mobile marketing platform, Moby (for SMS marketing broadcasts). One of Realeflow’s best features is its property launch website template, which gives you the ability to “launch” a property and sell it quickly using the same innovative marketing techniques and psychological triggers that Jeff Walker first used in his “product launch formula”. .
Freedomsoft has only 3 lead generation websites included: Buyer, Seller and Private Money Lender templates. Within the platform you have access to all the forms and contracts you need for your wholesale agreements. You also have the option to upload state contracts, which is useful when bidding on MLS-listed properties or bank-owned deals. However, Freedomsoft includes some notable features that Realeflow does not. The platform also has one-click marketing, MLS leads, additional video training in the resources tab (negotiation videos and scripts, and downloadable audiobooks: REO Rockstar and Probate Profits). Two of the key features that I like the most about Freedomsoft are the bid calculator and the ability to automatically complete contracts from within the software. This “offerbot” technology, in my opinion, is what gives Freedomsoft the edge. It saves a lot of time by pre-filling most of the offer for you. Now, if you’re making dozens of offers each week (which you should be), all you need to do is enter your earnest amount, offer amount, and closing date, and freedomsoft takes care of the rest. It even has a handwriting font to fill in the signature for you. I hope that Realeflow takes note of this feature and incorporates it in its next software update.
Now it has to be said that Realeflow has many features that give it a competitive advantage for short sale investors and rehabbers. As I mentioned before, the platform helps you complete the HUD-1 and allows you to set due dates and reminders for various tasks that need to be completed during the short sale negotiation process. Realeflow keeps you organized and reminds you to collect the necessary documents from the seller. If you are rehabbing properties or need to calculate repairs for your ultimate buyer, there is an Excel sheet to help you calculate net profit. The built-in Hammerpoint feature allows you to estimate repairs based on the square footage of your property. The software then produces a printable “contractor’s estimate” based on the data you enter into Hammerpoint. Very useful when presenting a package deal to your buyer-investors.
In the near future, I will write a more detailed review of both platforms. In the meantime, I recommend checking out both platforms and seeing which one works best for you. Both offer excellent value and are MUST-HAVE tools for keeping investors organized and productive.
So which is better, Freedomsoft or Realeflow?
I think the answer comes down to your real estate investing niche.
If you are working in the short sale niche or if you buy a property to fix and change, Realeflow is the best option. It can certainly be used for wholesale, but I think the features of the software are better suited for the rehabber or short sale investor.
If your niche is wholesale, Freedomsoft is definitely the best option. Not only does it have dozens of features that streamline your workflow, but the creator of the platform built the software specifically with your wholesale business in mind.
