At first, supermarkets went from being just providers of groceries and household goods, to looking more like old department stores, with much more emphasis on selling clothes, appliances, beauty products, pharmaceuticals, take-out, along with the usual household requirements. In this way, they actually took over a lot of business from many small independent retailers, causing many gaps to appear in what used to be the thriving main streets and local business communities.
So why the great emphasis on starting to promote your competitors’ business in the form of gift card sales?
For example, Tesco promotes its own wide range of clothing, but still promotes the sale of gift cards to competitors such as Primark, Next, and Arcadia Group (which includes Burtons, Topshop, Dorothy Perkins, Top Man, Miss Selfridge, Evans, etc. .). Wallis) and many more.
The same applies to electrical appliances, including televisions, mobile phones, washing machines and dishwashers, etc. You will see Gift Cards for Amazon, Argos, Curries-PC World, department stores like House of Frazer, BHS, all direct competitors advertising in supermarkets.
When it comes to food stores, gift cards for fast food establishments such as Pizza Express, Pizza Hut, Costa Coffee stand out. Even movie tickets and many restaurants are promoted, including a wide range of great chain restaurant meals.
So, first of all, they convince millions of shoppers to leave the traditional main streets and head to large retail stores outside the city, where options and free parking prevail; And then they go out of their way to get their loyal customers back to visit local stores by selling their competitors’ gift cards!
You can bet your bottom dollar that these large supermarkets are not doing this out of the goodness of their hearts, but rather out of coldness, calculating profit incentives.
They are not stupid. They know that even their loyal customers won’t spend every penny of their ‘already spent’ money on them, so why not encourage those customers to spend what they are going to spend anyway at other competing outlets, to buy gift cards in your supermarkets? And anyway, if these customers also use their loyalty cards on these additional purchases (for example, ClubCard from Tesco or Spend and Save from Morrison), they will be sent even more special offers to get them back to the stores. way, for example, to make the Tesco ClubCard loyalty program valid, for example, at these other points of sale.
If you take a closer look at how Morrisons operate in this area, they have created a very powerful additional incentive to get their loyal customers to spend extra money this way. For every £ 10 spent on gift cards in their stores, they offer an instant 1p per liter discount on fuel costs. Imagine, especially in the run-up to Christmas, investing up to £ 1,500 in Morrisons gift vouchers, and then spending around £ 1000 of that on Amazon gift vouchers from your local Morrisons store (maybe for a new system state-of-the-art television). With gasoline at or less than £ 1 per liter, you could fill your tank for NOTHING with instant Morrisons coupons for £ 1 per liter from your next full tank of fuel!
Why do supermarkets like Morrisons do that? Well, first of all, you can be sure that for every Gift Card they sell, they get a hefty commission; Furthermore, these revenues will massively increase your turnover, with very little cost element in the sale. And what determines the success and value of a supermarket? Well, how about a combination of your earnings and turnover?
Perfect strategy for them, but how can this work for YOU?
Say, for example, someone bought you a gift for your birthday and instead of buying you something you might not appreciate (like a hideous tacky cardigan), they gave you £ 100 worth of Morrison gift cards. Now you can go to Morrisons and buy, say, a week’s supply of household items, or a full tank of gas, or you can spend it all on gift cards there first and get an instant Morrisons discount of 10 pence per every liter of fuel. . There is nothing to stop anyone from buying this way and getting a lot of extra benefits. But you can see how this will have the effect of encouraging shoppers to spend a lot more money than they initially envisioned in these big box stores.
So let’s go back one. If you get all these benefits by buying Gift Cards in any large Supermarket, in addition to obtaining your loyalty program benefits (ClubCard, Nectar Points, etc.) Why not start getting even more member benefits by joining a free Shopping Community and buying grocery gift cards first? obtaining all the Benefits for Members of that Shopping Community, and then also enjoy all these other benefits every time you visit these huge supermarkets and thousands of other stores (both online and offline) yourself. Most families could easily justify spending around £ 500 each month on groceries and fuel alone at one of the big supermarkets, but spending even more to buy gift cards there for their competitors. By doing this, the shopping community member will not only enjoy the Member Benefits of their free membership in the shopping community, but will begin to help rekindle the demoralizing effect of empty store lines on the High Streets that some They were once the heart of a vibrant local community. .
A word of caution. However, like supermarkets, there are many “Cash Back” loyalty programs that you can join. Love2Shop; Restaurant Choice, TopCashback, Quidco, Shopper Discount & Rewards, the One4All post office card, and even many banks offer ways to attract shoppers to their plans. But most of these schemes are aimed at individual buyers and do nothing in terms of offering a business opportunity for more adventurous buyers.especially when it comes to recommending your friends to join, AND getting ongoing member benefits when your friends shop too.
Choose Your Shopping Community Loyalty Program Membership Carefully, and you might discover that they actually offer solutions for people with a vision and a desire to excel; Network users and owners of small and medium-sized businesses, including charities, which could allow you to accumulate a substantial 5-figure income stream in a year or two. Work together with your local council or favorite charity on this plan, and they too will feel the benefit of this multi-million dollar opportunity.
Remember: anything you can do or dream of, you can do. Get started.
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