The world of search engine optimization has changed since the advent of the Internet. With the evolution of search engine algorithms and changing consumer behavior, marketers are trying to come up with new methods to meet new challenges. If you want to stay ahead of the competition in 2020, we suggest you implement the latest strategies. In this article, we are going to discuss 7 SEO tips that you may want to follow for better SEO.
#1: Creating Image Links
Image link building refers to photos you find on other websites linking to your site. Usually these photos are downloaded from your website and uploaded to a different website. If someone has used your photo on their website without linking to it, you can email them a request for a backlink. This will be a win-win deal for both of you.
#2: Landing Pages Must Be Relevant
Make sure your website’s home page provides content relevant to online searches. It’s not a good idea to rank for a keyword list just to drive traffic. Your homepage content will be of no use if it doesn’t meet the needs of your target users.
In other words, you may want to incorporate relevant keywords and phrases into your landing page content. Uploading misleading content on your website is one of the biggest mistakes you can make.
#3: Work on your metadata
You may want to review your metadata to make sure it contains relevant keywords. Apart from this, the text of the metadata must be attractive. However, you may not want to stuff keywords as this can have a negative impact on your ranking.
#4: Your web pages should load fast
About two years ago, Google announced that it would consider page speed when ranking web pages. So what you need to do is make sure that all your web pages load fast. If they take ages to load, the user experience will be negatively affected.
#5: Keywords vs. Content Topics
You may want to focus on content topics rather than keywords. In other words, you may want to create content that generates user interest. Full articles contain different variations of the main keywords and phrases.
#6: Mobile Issues
Today, most people search the Internet from their mobile phones. Therefore, Google gives more weight to websites that are optimized for mobile devices such as mobile phones and tablets. So, make sure your website opens well on mobile too.
#7: Work on Titles and Subtitles
Blog posts and articles that you publish on your website should have titles and subtitles. The length of your article should also be optimized. The content should provide answers to user questions. This is enough for a better ranking in search engines.
In short, if you want to rank your website in 2020, we suggest you follow the 7 tips given in this article.
