And while it’s sometimes hard to see where you’re going, there are some tools you can use to help you get where you’re going. Great SEO is essential to great content writing services. Here at Express Writers, we understand the value of keeping our fingers on the pulse of the moving target of good SEO: it’s the difference between navigating the river of content writing with a makeshift raft and oar, and sailing down the river on a steamboat. . .
SEO, or search engine optimization, is a process by which web content is carefully crafted to respond positively to specific Google search results. To foster great SEO value for your web content, you simply need to predict how someone on the web can find it. For example, if you’re an auto mechanic specializing in imports, you might hire a content writing service to produce web content around the keywords “Toyota check engine light” or “Mitsubishi won’t start” as it’s likely that they are very similar. what some of your potential customers are looking for. Let’s take a detour for a moment into the web content jungle to discuss how SEO can make or break good content writing services, and look at 10 tips any content writer can do without.
1. Write a Great Headline. We feel like a broken record every time we write this sentence, but the value of a good headline cannot be overstated. Keep your headlines short; less than 120 characters makes it a good option for sharing on social networks. Remember that search engines only index the first 65 characters, so craft your titles accordingly: important keywords near the beginning. Finally, use some of the tried and tested methods of effective headline writing to secure some views:
– Include numbers, like stats, or a list post: “7 Hot Hairstyles to Reinvent Your Look” or “The Secret to Building Wealth 80% of Wall Street Don’t Want You to Know.”
– Include words of exclusivity such as “secret”.
– Offer the quick fix: “6 Ways to Get Rid of Age Spots Instantly.”
– Implies an existing consensus: “Who else wants to lose 10 pounds this week?”
2. Key phrases, not keywords. Writing for keywords is standard practice for content writing services, but not many people know the secret to writing for keyword density: focus on the key. phrases instead of just keywords. To use the example of a hair salon, one could simply produce content for keywords like “highlights” and “salon,” but you’d probably do better writing keyword phrases like “Which salon does the best highlights?” Content writing done in this way directly touches the mind of the consumer doing a web search and ensures that if someone wants to know which salon does the best highlights, the answer is You.
3. Geographic target. If most of your business comes from your immediate area, it’s generally good practice to include geo-targeted keywords in the key phrases you write content about. For example: “podiatrist” may hook you on some web searches that are irrelevant to your business, but “podiatrist in provo” will naturally drive more local traffic.
4. Content matters! Content writing services are not just about filling your blog with words that will act as magnets for web traffic. While it would be easy to fill pages with keyword-rich copy, readers who come in and find a page that isn’t relevant to what they were looking for won’t stick around. When you engage in content writing, make sure you write content that is relevant to what you do, informative for your readers, and makes them want to stick around to learn more about you and what you do.
5. Ideal pole length. There’s no easy answer to the ideal post length when you’re writing content, but it’s worth noting that most results that rank on the first page of Google for any given keyword average around 2000 words. . With a section on your website dedicated to the content writing service, such as a blog, this is easy to fill. In general, never write less than 400 words for a single blog post, and never more than 1,000. These benchmarks make posts long enough to be informative and contain adequate keyword density without being over the top.
6. Do not accumulate keywords. If you know you’re writing for a specific list of keywords like “doughnuts, bagels, cakes, and pies,” don’t pile those keywords into a list like this every time you use them. They will be more effective if they are naturally distributed throughout your writing, and they will also be less awkward for your readers.
7. Use original content! It goes without saying that your content writing should be original and unique to your website. Plagiarism is stealing, and it’s something we web content writers take very seriously. Also, it pays to avoid using duplicate content on your own website. In other words, don’t republish an article from your blog on another page of your website. Search engines that see duplicate content on two separate pages of a site see it as an attempt at keyword spamming and will bury your pages in the search results.
We hope this post has given you a better understanding of content writing for SEO and helped you move forward, whether you’re creating your own content or choosing a content writing service. Here at Express Writers, we always create our content to be rich, compelling, and informative, as well as making sure it exceeds the average posting in search results that is relevant to you and what you do. Writing with an eye on the moving SEO target is a unique and engaging challenge that keeps the web content writer’s job interesting day in and day out.
