Most people today have a mobile phone by their side most of the day. This is the most personal platform available for customer calls to action. People are away from home these days and have a lot on their minds; The ability to easily use mobile when desired, combined with the increased functionality of today’s device, streamlines the checkout process, leading to higher conversion rates than any other method.
Marketing strategies must include the mobile channel to capture customers and drive sales. This is true even for the home business. At the local level, brick-and-mortar businesses that implement a mobile campaign will virtually be able to drive people right through their doors and to specific products of interest.
digital advertising is the practice of promoting products and services using digital distribution channels (Radio, TV, Internet, Mobile) to reach consumers in a timely, relevant, personal and profitable manner. There are 2 different forms of digital marketing. Pull digital marketing in which the user searches and selects (pulls) the content of a site and. push marketing, which involves both the marketer (creator of the message) and the recipients (the user). The seller has to push (send) the messages to the user for the message to be received. Examples of digital push marketing include email, SMS, MMS, and RSS. For a highly effective marketing campaign, push and pull message marketing should be used in conjunction with traditional channels that promote calls to action.
multimedia messages (Multimedia Messaging Service) Mobile marketing allows streaming video, flash, and advanced capabilities and can contain a timed slideshow of images, text, audio, and video. This technology improves the user experience and will lead to higher click-through rates.
Bluetooth Systems offering “hot spot” areas are also being implemented. These offer a content management system with a Bluetooth distribution function. This technology has the advantages that it is permission based, has higher transfer speeds and is also a radio based technology and therefore cannot be billed. Geo-fencing is another technique that can also be used to trigger mobile ads and special messages for users when they enter or leave an area such as a stadium.
The migration into the mobile advertising market has been highlighted by Google’s acquisition of Ad Mob and Apple’s purchase of Quattro Wireless. Brands are in search of this means of personal technology.
The rapidly growing mobile trend
There has always been a demand among consumers for more technologically advanced products that simplify our lives and facilitate the delivery of information, as evidenced by the methods of major media outlets that have ranged from print materials to radio, television, computers, laptops. , cell phones and now smart devices. mobile devices.
Why mobile devices should be in your arsenal of marketing resources
- Google’s new mantra is “Mobile First”
- The use of mobile devices is already 5 times more than the Internet
- Apple recently sold more than 2 million iPhones
- 160,000 Droid smartphones are activated every day
- Consumers spent $6.2 billion on apps this year (Gartner)
- The US mobile web has been growing more than 2% month over month. (Nielson)
- More than half of all Internet connections today are made through smartphones.
- 91% of Americans keep their cell phone within 3 feet of them
Increased use of portable devices Devices
Email, mobile web browsing, and social networking are increasingly used on portable devices. In recent years, SMS (Short Message Service), which is a one-way text message sent via a cell phone, has become a legitimate advertising channel and is the most popular branch of the mobile marketing industry. . In fact, data indicates that people prefer to receive timely subscription text messages. These messages can be 160 characters long and include links to mobile-optimized websites or app downloads to help create more effective and measurable calls to action.
Email can also be used to inform customers about texting programs. Or an email can be triggered as a result of a text message, to provide additional details about the call to action or fulfill a request for information.
Mobile programs also typically include the use of desktop and mobile web that allows customers to directly provide their permission to receive text message communications by completing online forms. Web visits may also be triggered as a result of a text message announcing special offers, prizes, or incentives to complete surveys and questionnaires.
Mobile programs could also include social networks (Twitter, Facebook, Linked-In, My-Space) where companies can use their company profile to promote mobile programs and initiate opt-in permissions for text message communications. Incentive marketing promotions can also be listed to encourage people to forward text message programs to their contacts.
Mobile and main street
Many cell phone networks are beginning to offer location-based services (LBS) as a way to send personalized advertising and other information to cell phone subscribers based on their current location. Laser-focused tracking is possible down to the block and demographic targeting down to the make and model of phone your prospect is looking at when they click your ad. Companies like Foursquare, Gowalla, and even Google Place Pages are developing innovative ways to connect with potential local customers.
Augmented reality systems that combine the real physical world with enhanced computer-generated imagery are also being developed. When combined with the cell phone’s GPS and camera, people will be able to simply point their phone at a specific location and get real-time directions or other information, such as local restaurant reviews. Battery manufacturers are also hard at work using nanotechnology to improve run time and recharge times. They are also developing alternative charging methods, all in an effort to meet the growing demands on batteries.
Mobile devices present an incredible opportunity for “high street” businesses because it will be as if they are walking around town with the potential customer and taking them directly to your business and directly to the product, service or food they are looking for.
Income Producing Benefits
Businesses can now keep in touch with mobile users through various techniques, resulting in greater efficiency with revenue-generating benefits. We are on top of an exponentially growing trend of mobile usage and marketing through this channel is still new so there is little competition. There are simple, highly profitable, turnkey systems available right now for anyone looking to promote their business or who might be interested in starting one that lends itself easily to mobile commerce, such as an affiliate marketing program.
Small businesses can quickly jump-start a simple mobile strategy almost immediately by using ultra-inexpensive mobile ads that use specially designed “squeeze pages” that fit on a mobile device’s screen and only allow the user to view the product or exit the page. offer. They cannot “surf” for alternatives. There are also very new mobile-only CPA marketing networks and special YouTube for mobile video apps. All of this, combined with a targeted email campaign, is driving skyrocketing conversion rates for those who use them. Companies that seize the moment will be riding this high-tech tsunami wave straight to the bank.
