Cost management is one of the important factors in planning video marketing strategies. You can better manage your costs if you know you can produce good-quality, effective videos for free. It means you don’t have to spend more on equipment and software. It only uses your existing resources. This is how you will make your videos for free:
1. Equipment, Tools
You will need the following to create your video: computer and webcam, Internet connection, and you. Since you already have them, you have no cost for equipment and tools.
2. Video creation software
There are several video creation software that are free to download and use. It depends on the type of video you want to create. In this article, three styles of video are discussed: Presentation, Screencasts, and Talking Head.
For video presentations, PC users can use the latest version of PowerPoint, Camtasia Studio, SlideRocket and many more if you search online; Mac users can use Apple Keynote. It is important to choose a program that allows you the option of controlling the movement of the slides or moving the video forward or backward while you discuss your presentation. You can then record the presentation with your video discussion to share on multiple sites.
Screencasts are the preferred style for how-to videos, as well as videos that show solutions to problems. PC users can use Screencast-o-matic.com, CamStudio etc. while Mac users can use QuickTime X, Copernicus etc. Jing is software that can be used for both PC and Mac.
To create Talking Head videos, you need software to record the images and audio from your webcam. To make your video interesting, add props or graphics to highlight important points in your presentation. Don’t forget your own performance: smile and speak clearly. PC users can use Windows Live Movie Maker with Windows Live Essentials (for the webcam option), while Mac users can use QuickTime X.
3.Video editing software
Edit your videos to fit your purpose in the shortest possible time. Don’t forget to add the appropriate text, graphics, and music to create effective content for online video marketing.
Add text below the speaker’s face for additional information, such as the speaker’s name, company name, or website, but remove it after a few seconds. Add music to grab the viewer’s attention, but turn it down when necessary to avoid distracting speakers. Emphasize your Call to Action with text to make it more powerful and to avoid any misunderstanding or confusion regarding the information you are sharing.
Both PC and Mac users can use YouTube and WeVideo Online Video Editor. Windows Movie Maker is for PC users only. You can search online for other free editing software.
Make sure your free videos have the following components: Short but effective introduction; Content that exactly matches the video title and Call to Action that specifically asks viewers what to do. You can do a lot of video marketing tactics if your videos are created at zero cost.
