Article marketing is a well-established type of advertising that involves writing short articles related to your business. Article marketing has several benefits, including establishing yourself as an expert, generating leads, increasing site traffic, and improving search engine rankings. When you write an article, you give people free use, you get some backlinks and website traffic if your article is republished elsewhere. Therefore, article marketing is one of the fastest ways to develop backlinks to your website, often resulting in better search engine results.
Therefore, article marketing is one of the most powerful skills you can learn for promoting your business online and is the most effective way to drive free and targeted traffic to your website, blog or product. However, article marketing works slowly and you shouldn’t expect to get a lot of traffic overnight.
So how do you get more traffic from article marketing?
You write articles related to the benefits of your products or services and place them on article directories that can get your name in front of millions of people, help you establish yourself as an expert in your topic, and drive traffic to your websites. The vast majority of authors never exceed single figure article counts, and the most prolific writers enjoy significant traffic rewards because they publish many articles.
It doesn’t have to be spectacular, but it can create a steady trickle of incoming traffic from the sites that published them. Without traffic, it’s hard for an internet marketer to be successful. You have to be prepared to deliver what the search engines want in order to get a lot of free targeted traffic. Articles that are interesting and informative will work to drive direct traffic to your website in both the short and long term. Articles I submitted to an article directory over two years ago still bring regular visitors to my site, proving that high-quality articles can be “timeless” and provide website links and targeted traffic to your website in the years to come. This is because article marketing caters to the thousands of websites on the internet that are looking for original content.
Articles should be written to target particular keyword niches and distributed to content publishers that cater to those markets. Increased attention to the content creation process will create greater appeal to your target audience. Simply put, if you have AdSense sites then you NEED to use article promotion, otherwise you are missing out on new revenue from the advertising your visitors click on.
However, don’t be fooled into thinking that simply writing a few articles and building a few links will get your website into the number one position for your main keywords. Most major search engines see inbound links as “votes of confidence” and may rank a page higher because of these votes. Your article will serve as a viral marketing tool that will grow in exposure to constantly generate direct links to even more permanent websites resulting in even more targeted visitors to your website. If you want to create one-way links to your website, learn more about directory submissions.
Article submission sites like EzineArticles.com get the spider bot treatment because of their regularly updated content, which in turn speeds up the site’s indexing. As proof of the popularity of article marketing, article directories have seen their submissions multiply by 400% in the last two years.
When articles are published on the Internet, the content, based on the keywords used in them, attracts the attention of search engine spiders. These articles should be quite different from one another, and the links in the author bio should go directly to the important pages you identified and include the main keyword for those pages in the link text. Assuming you’ve targeted your website(s) for your most important keyword(s), then article marketing can be used very effectively to drive home and support that focus, but most experts are Agree that if you try to get too promotional, you can turn potential publishers away.
The great thing about article marketing is that you are rewarded with one-way inbound links from your resource box at the bottom of each article, but you don’t have to reciprocate like you would with link exchanges, which should theoretically reward you with higher rankings on search engines.
Therefore, marketing and article submission is one of the easiest types of website promotion, it is a perfect way to focus your website marketing on the full range of your most important search phrases and it is a practice that no webmaster, blogger or Internet marketer should. go without doing
