We should all hear this word SEO. We have heard this several times. And I also have a great interest in knowing more about SEO. So this article will let you know What is SEO and also the tips for SEO.
SEO stands for Search Engine Optimization. SEO is a way of generating traffic on a site. We need to follow the White Hat SEO because it is the only way to get to the ranking. When doing it with the other method that we could ban, we need to focus only on White Hat SEO. So what are Google algorithms? Nobody knows exactly the Google algorithm, since Google changes its search algorithm between 500 and 600 times a year, but the user does not choose it. So, SEO is basically of two types: ON Page SEO and OFF Page SEO.
SEO of the page
So ON Page SEO is that kind of SEO where we make changes to a website or make changes to website pages according to the requirement to rank a website on the search engine results page. Basically we make proper use of keywords in our title, description and URL. Google has their bot which is used to check our website and if it is correct it will be ranked. The things we have to keep in mind are
• Search for a keyword that is being searched multiple times on Google and target that keyword and make proper use of it on a website.
• The domain name / URL should be easy to use.
• The title that we have used, the keyword must be there.
• The content must be appropriate and easy to use.
• Convert the site from http: // to https: //
• The speed of the page or the loading time of the website is less.
• Broken links should not be on the website.
• The bounce rate should be low.
• The click-through rate must be high.
Off-page SEO
As the name suggests, SEO OFF Page is that type of SEO where the work done outside of the website to rank a website on the search engine results page is SEO OFF Page. In this method of SEO we build the link which is known as link building. OFF Page SEO is done to get back the backlinks as the backlinks will help to improve the ranking of a website on the website on the search engine results page. So we need backlinks, but these are quality backlinks, not quantity backlinks. When getting the backlinks, one thing to keep in mind is the term PA & DA. We should try to get the backlinks from the websites that have the good PA & DA. If we get the wrong backlinks to a website, there is a possibility that Googlebots could also ban a website. So we should go for quality backlinks. The ways we can get the backlinks are:
• List of companies
• Local listing
• Social bookmarks
• Sending of articles
• Content marketing
• Sending press releases
• Guest blogs
• Blog commenting
• Sending graphic information
• Profile submission
• Classified
• Sending to the forum
• Submission to the blog directory
• Question and answer websites
• Sending video
• Sending images
• Participation in social networks
• Influence the scope.
